After slotting in the background bokeh for the spaces in between we decided that the background should not be just so plain, we should use the spaces available to help bring a message across to viewers.
After some thoughts, we think it is best that we just put CNM department. The reason is because if we would to put long messages, there wont be enough time to read. If we put very impactful messages, viewers might see it as hard selling. Thus we decide to go with CNM department consistently.
We also decide that instead of just static text and background, we should give it some motion so that it will flow with the whole video. Thus we decide to enlarge the words and background with each flashes give the viewers a feeling like the CNM department words are zooming in towards them. I think its kind of fun idea to implement, its like ambient advertising.
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